David Miers wins the use of a new Challenger MT645C tractor for 100 hours
Attending the Experience the Color Revolution Challenger Road Show held by MacAllister Machinery in Carroll County, Ind., is paying off nicely for one lucky person who will be spending 100 hours in a new Challenger® tractor. David Miers, Miers Farm Corp of Greensburg, Ind. was drawn as the winner in a random drawing, and he now has the opportunity to demo a Challenger tractor on his operation.
MacAllister hosted the Experience a Color Revolution Challenger Road Show this summer at the Eller Farms in Burlington. Growers attending the event previewed the industry’s top-rated machines, including the new Challenger MT600 Series tractors featuring unprecedented technologies that were introduced in February 2009.
“It is a pleasure for MacAllister Machinery to provide one of our customers the opportunity to try out this new tractor technology,” says Brett Jones, Ag Marketing Specialist. “David will be able to spend part of a season essentially ‘test driving’ the tractor on his farm. With his diversified farming operation, he’ll certainly be able to put the tractor to good use.”
The event was part of a summer road show designed to bring the latest in tractor technology to America’s fields. It showcased the newest models of Challenger high horsepower row crop tractors featuring next generation e3 emissions technology, designed maximize horsepower and fuel efficiency while meeting future EPA emissions demands.
Experience the Color Revolution
To launch this new series of row crop tractors and help producers experience the technology first-hand, Challenger worked with its best dealers to create an ongoing tour of field days. Experience the Color Revolution Road Show, which runs through 2010, features an interactive presentation which details the creation of the Challenger® MT600C Series from farmer-directed concepts to the final product. Housed within a 53-foot mobile display trailer, the presentation recounts original grower input, displays the designer’s initial sketches and virtually builds the tractor as viewers watch.
“The road show is an eye-opening experience for agricultural producers because it demonstrates that AGCO Corporation truly listened to farmer requests and built these tractors based on their input,” says Rawley Hicks, marketing specialist for high horsepower tractors at AGCO Corp. “And it demonstrates the tremendous investment AGCO has in design and technology to develop the best tractors on the market, as well as the support and commitment the company has to our customers and our dealers.”
Virtually built as growers watch
During the event, growers are able to view the virtual build of the tractor; they watch it come together, from the chassis through the engine, transmission, rear axle, cab and sheet metal.
The road show also gave growers an up-close and personal view of all the new technology advancements in the new tractors. From a new heavy-duty continuously variable transmission (CVT) with industry-exclusive Tractor Management Center (TMS) that demonstrates the infinite speed control which is delivered without shifting, jerking or a delay in traction or power; to the industry’s newest clean-air technology – e3 selective catalytic reduction (SCR) technology allowing the tractor to meet clean-air requirements while maintaining the engine’s full power and actually improving fuel efficiency by 15 percent compared to competitive technologies – the road show puts producers in the middle of it all. Finally, each visitor to the road show also has the opportunity to sit in the cab of the tractor and experience what it is like to operate the machine in the field. And, after the virtual show, producers are invited to drive the tractors in addition to the full line of Challenger for themselves. AGCO’s staff was on hand to assist with demos and answer product questions.
“Challenger has put an amazing amount of time and effort into developing this new series of tractors. We were excited to be part of this year’s Experience the Color Revolution Road Show because we wanted to provide an opportunity for our growers to try the technology first-hand and see how it might be able to make an impact on their farms,” says Jay Shininger, General Ag Manager for MacAllister Machinery.